The Dri-Way story begins in the early 1970’s when founder Gordon Roberts was finishing a 27 year career as an industrial electrician serving at Esquimalt’s Naval dockyard.

  Searching for a way to provide for his growing family while continuing to serve the local community, he realized there was a desperate need for a high-quality in-home cleaning service. He researched and educated himself on the topic, identified the best equipment available at that time, then quickly built up a flourishing service business simply called ‘Carpet Care’ which had crews serving both the Victoria and Vancouver areas.


Now well retired, Gordon & Connie Roberts reflect on a legacy of service.

  With wife Connie supporting by busily answering customer calls (often on the family phone with 7 kids making a racket in the background!), little did he know that he had just begun a proud, decades-long tradition of Roberts family owned and operated cleaning services that has included all four of Gordon & Connie Roberts’ sons.

  By the mid-1980’s the three eldest Roberts boys Roger, Robin, and Stephen, were fully involved in the family business. The latest techniques were incorporated and “Dri-Way”, Victoria’s first low-moisture cleaning service was introduced. Shortly after, “Lug-A-Rug” (now Luv-A-Rug) was developed as a premier in-shop rug cleaning specialty.

Treena & Nathan Roberts

Nathan & Treena receive their 2016 BBB Torch Awards Citation.

The tradition continues: Today, elder son Robin and his wife Linda own and operate Oxy-Dry, the most successful cleaning service in the Okanagan, and Stephen runs Luv-A-Rug as not only the premier oriental rug cleaning service in Victoria, but the entire region. Indeed, Stephen (Dusty) Roberts is world-renowned in the rug cleaning industry as a technical expert, educator, and provider of in-plant rug cleaning equipment.

As for the in-home cleaning service, Gordon’s youngest son Nathan and his wife Treena are now running the Dri-Way service. This latest generation has been at the wheel since 2005 steadily providing exemplary service and maintaining a reputation that is second to none.

As Better Business Bureau Torch Award 2016 Finalists, Nathan & Treena are looking forward to “Wowing” you with their service.